Wholesale Enamel Pins
trade pricing from 100 pins · net-30 after the second order · blind shipping
Built for resellers, not events
Wholesale is a different job than a one-off bulk run. Shops need consistent color across restocks, packaging that goes straight to a display, and terms that respect retail cash flow. That is what this program is: contract pricing below the public tiers, backing cards ready for pegs or counter trays, and net-30 from your second order.
Your molds, Pantone codes, and plating specs stay on file, so a restock is one email and ships in about 8 days, matching the last batch.
What sells at retail
The pins that move in shops are almost always hard enamel at 1 to 1.25 inches: the polished face reads as jewelry at the register and justifies the $12 price point. Soft enamel earns its place in fan and collector shops where texture is the point.
If you are still building the line, start from the enamel pins page for the full process, or price a first production run on the bulk pins page and convert to wholesale terms on the reorder.
Request wholesale pin pricing.
Wholesale questions
Pins retail between $10 and $14 in most shops. At wholesale cost of $1.10 to $1.60 per pin on repeat orders, that is a 6x to 10x markup, which is why pins earn more per inch of shelf than almost anything else at the register.
A shop, gallery, museum store, or online reseller ordering at least quarterly. The second order unlocks contract pricing below the public tiers and net-30 payment terms.
Yes. Wholesale orders ship with your branding on the packing slip and none of ours, including direct-to-customer drops for online sellers.
Usually. Send a photo of the existing pin and your artwork file. We match size, plating, and enamel colors on the proof so restocks blend into existing inventory.