Custom Band Merch
first runs a band budget survives · reorders from the road in days
The $250 starter table
A working first table: 200 die cut stickers, 50 soft enamel pins, 100 buttons. Total cost lands around $260; sold through at street prices it returns over $900, which pays for the shirts you print second. This is the order we build most often for bands, and the quote form prices it as one bundle.
Scaling past the first table
When a design proves itself, it graduates: the sticker becomes a screen printed shirt, the pin gets a hard enamel variant for the web store, and back patches join for the denim crowd. Your art files and molds stay on record here, so each step reuses what the last one paid for.
Price your merch table.
Band merch questions
Stickers and pins, in that order. 200 stickers cost about $110 and move at $3 to $5; 50 soft enamel pins cost about $130 and sell at $10 to $12. Shirts join the table once you know which design people already wear.
At small-band quantities: stickers roughly 5x, pins 4x to 5x, buttons 8x, shirts about 2.5x. The table earns most on small metal and vinyl, which conveniently also fits in one backpack.
Reorders skip proofs and setup: stickers and buttons rerun in 3 to 4 days, pins in about 8 since your mold is on file. Order from the road and ship to the next city's venue.
Yes, each product proof adapts the logo honestly: hairline scripts thicken for embroidery, invert for stickers, simplify for pins. You approve every adaptation before anything prints.